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WHATS NEW IN THE THIRD EDITION 20132014 UPDATEgtThe role of the media in the 2012 election process and resultsgtGuide to how the content in Converging Media relates to each of the twelve core values and competencies of the Accrediting Council on Education in Journalism and Mass Communications ACEJMC Visit us online at wwwoupcomuspavlik for more information on how we provide this contentgtUptodate coverage of topics in the mass media such as the Facebook IPOgtSix new chapteropening vignettes to foster critical thinking The Huffington Posts Pulitzer Prize win Digital piracy including the controversy with SOPA and PIPA eBook pricing Chinas internet censorship Impact of Super PACs on elections Critics reactions to personalized online news sites such as Paperli
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From reading news on tablets to video calling on smartphones digital media has changed the ways in which we communicate Placing convergence at the center of the discussion Converging Media A New Introduction to Mass Communication Fifth Edition uses the technologies we employ every day to explain our current media environmentand to consider where we might be headed
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Industry Culture Technology Its time they came togetherFrom reading news on tablets to video calling on smartphones digital media has changed the ways in which we communicate Placing convergence at the center of the discussion Converging Media A New Introduction to Mass Communication Sixth Edition uses the technologies we employ every day to explain our current media environment and to consider where we might be headed
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This seventh edition of Joseph Turows pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world It teaches students to think critically about the role of media and what these changes mean for their lives The books media systems approach helps students to look carefully at how media content is created distributed and exhibited in the new world that the digital revolution has created The first part examines the media world as a whole while the second delves deep into key media industries such as the movie book and video game industries This new edition includes critical expanded coverage of social media as well as updated figures tables and pedagogy including key terms and further activities Media Today is an excellent introduction to the world of media in the digital age From news media to video games and social networking to mobile platforms it provides students with the tools they need to understand and critique the media they encounter and consume Extensive pedagogical materials also make this a highly teachable book well suited to the classroom The accompanying website has also been updated with new student and instructor resources including chapter recaps recommended readings and instructors manual
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Industry Culture Technology Its time they came togetherFrom reading news on tablets to video calling on smartphones digital media has changed the ways in which we communicate Placing convergence at the center of the discussion Converging Media A New Introduction to Mass Communication Sixth Edition uses the technologies we employ every day to explain our current media environment and to consider where we might be headed
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