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The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis The essays are all based on reallife situations that students and professionals alike will recognize and they are grouped under familiar marketing headings targeting products pricing promotion and advertising distribution privacy and inappropriate marketing Each essay concludes with two or three questions that focus the readers attention to the critical issues raised in that essay The book is designed to be used in virtually any marketing course as a supplemental reading to stimulate thoughtful analysis of moral issues it can also be used as a standalone text in a marketing ethics or a business ethics course It should be provocative reading for marketing professionals as well
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