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Propaganda came of age in the Twentieth Century The development of mass and multimedia offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth Propaganda has however become a portmanteau word which can be interpreted in a number of different ways What are the characteristic features of propaganda and how can it be defined This book traces the development of techniques of opinion management from World War I to the war in Afghanistan It reveals how state leaders and spindoctors operating at the behest of the state sought to shape popular attitudes at home and overseas endeavouring to harness new media with the objective of winning hearts and minds In doing so it provides compelling evidence of how the study and practice of propaganda today is shaped by its history
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In the years between 1900 and 1930 American psychiatrists transformed their profession from a marginal science focused primarily on the care of the mentally ill into a powerful discipline concerned with analyzing the common difficulties of everyday life How did psychiatrists effect such a dramatic change in their professions fortunes and aims Here Elizabeth Lunbeck examines how psychiatry grew to take the whole world of human endeavor as its object
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Covers essential topics such as Playing the Persuasion Game the 8 Magic Keys that Control Buyers the 15 Ways to Make Buyers Believe You and the 8 Verbal Persuasion Ploys to Control the Buyer
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In provocative detail with more than one hundred illustrations critically acclaimed author Virginia Postrel separates glamour from glitz revealing what qualities make a person an object a setting or an experience glamorousWhat is it that creates that pleasurable pang of desirethe feeling of if only If only I could wear those clothes belong to that group drive that car live in that house be or be with that person Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning The Power of Glamour is the very first book to explain what glamour really isnot just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions large and small By embodying the promise of a different and better self in different and better circumstances glamour stokes ambition and nurtures hope even as it fosters sometimesdangerous illusions From vacation brochures to military recruiting ads from the Chrysler Building to the iPad from political utopias to action heroines Postrel argues that glamour is a seductive cultural force Its magic stretches beyond the stereotypical spheres of fashion or film influencing our decisions about what to buy where to live which careers to pursue where to invest and how to vote The result is myth shattering a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion one that taps into our most secret dreams and deepest yearnings to influence our everyday choices
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